Now we’ve been able to crank these out in a couple of days each, which surprises our friends. We used to use various podcasting tools and had fancy video editing– messing around with a lot of back and forth that took weeks. I’d expect that 80% of the videos are in the SIMPLE category, 15% are MEDIUM, and 5% are HIGH. The beauty of all these tools is that we can quickly turn most videos (even from years ago and even if not originally meant to be a podcast, like a client Zoom calls) into respectable episodes that we repurpose in our Content Factory process. Help us make sure we have a strong “landing page” that has highlights from the video/webinar. Pull out 10 video snippets we can use for social media posts, using our Descript templates.
#Transistor fm podcast plus
– HIGH: we can spend a few hundred dollars on freelancers (besides you) to get everything nice, since we’re going to drive sales of a course or product from it… $400-800 per video plus $200 for a freelancer budget. Reach out to 5 of the people we list to collect testimonials on the back cover. $125-200 per video (with $50 for other freelancers). We can get a few $10 or $20 jobs on Fiverr or whatnot to do light graphics support, then maybe editing a few pictures or diagrams.
We have a lot of courses and products to display, pulled from the Asset Tracker (google sheet). – MEDIUM: A higher-powered guest means we put more love into the processing– adding in a b-roll with pictures/videos of them and me, sometimes sprinkling in a few diagrams from our “master presentation” to visually demonstrate the process. Generally $75-100 per video is our budget (with no additional freelancer budget for graphics or video effects– so simple thumbnail grabbed from poses at end and lower thirds template used in Descript). Then just publish on our YouTube, Apple podcasts, and a few other channels. – SIMPLE: just get it done roughly and economically– no need to make it pretty, but do fix transcriptions (since people don’t speak as well as they write). We have 3 levels of effort in podcast production: To make things faster, we use Transistor.fm to publish the podcasts instantly– for ourselves and clients. But just so you know, we can push the transcript into Designrr, which is an AI tool that instantly generates a book with the cover, TOC, chapters, index, etc– to tune up the transcription into a book. Sometimes we can make an ebook out of the episode, if there’s enough material (which is not this particular project) and still generate a podcast episode, too.
Some of my digital marketing guests use a lot of jargon (agencies are the worst), followed by doctors who use medical terminology.Īnd because people don’t speak as naturally as they type, we have to reword bits– whether through AI tools like Jasper (formerly Jarvis) and/or manually. Then correct the transcription errors, which get better every month as the AI gets smarter. We do some basic processing in Descript (the tool automatically cleans up the sound, removes filler words, and transcribes). We upload the video from Zoom or the camera into our favorite writing/editing tool called Descript, which allows us to edit video/audio/text just like editing words in Google Docs. Most of these go for about an hour–but could be 30 minutes or even 2 hours. I do a lot of webinars and interview a lot of people– like 2 to 3 per week. Note: you don’t need to know Premiere or AE, but it helps for finishing touches.
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